Nigo

13 July 2023

Penfolds appoints first creative partner

Penfolds is delighted to welcome NIGO as its first Creative Partner. The multi-year relationship will see NIGO lead the creative vision for selected Penfolds projects, beginning with the global release of One by Penfolds – a new range of wines celebrating ‘oneness’.

Oneness embraces what makes us all different and unique, but also the things that bring us together. Using his signature style, NIGO designed four animal motifs which feature on the wine labels – a crocodile, rooster, panda, and bear. The designs represent the four winemaking regions where One by Penfolds wines are sourced – Australia, France, China and America respectively. 

NIGO is a visionary whose creative talents span fashion, art, and music. He is a passionate wine collector and lover of fine wines from all around the world. 

For over thirty years, NIGO has been at the forefront of culture, establishing himself as a global icon and cultural pioneer. As the Founder of Human Made and Artistic Director of KENZO, NIGO is known for his innovative and future-thinking vision. These values align with Penfolds philosophies, which have been anchored by curiosity, innovation, and a pioneering spirit for almost 180 years.