Max Schubert

Penfolds Chief Winemaker (1948-1975)

Past Penfolds Chief Winemaker Max Schubert

Max Schubert, the creator of Grange, was one of the most important Australian winemaking figures of the twentieth century.

Max joined Penfolds in 1931 as a messenger boy. He learned his craft by working with some of the most experienced chemists and winemakers of the time. He never formally studied oenology, but his practical experience, natural inquisitiveness and team leadership led to remarkable innovations in winemaking, many of which influenced the entire Australian wine industry.

Schubert was appointed Penfolds National Production Manager (Chief Winemaker) from 1948 to 1975. His greatest achievement was Grange - a wine that would alter the course of Australian wine history and pave the way for future generations of winemakers.

In his lifetime Max received many awards, including Member of the Order of Australia (AM) and the inaugural Maurice O'Shea Award for his contribution to the Australian wine industry. He was also named 1988 Man of the Year by the UK's Decanter Magazine.

James Halliday, Australian wine writer, noted, "He was no more perfect than any of us, but he went as close to creating perfection in wine as anyone is ever likely to do."