16 October 2014
Penfolds + GQ #BestDressedSomm Competition

Australia’s leading winemaker, and GQ, the leading men’s general-interest magazine, today announced the official winner of its U.S. Best Dressed Somm contest: A.J. Ojeda Pons from The Lambs Club in New York City.

Unveiled last evening at the Best Dressed Somm event in New York City at the Penfolds House, Ojeda Pons was crowned the U.S. Best Dressed Somm by the campaign’s esteemed panel of judges including ABC’s “The Taste” mentor, Marcus Samuelsson, GQ Executive Stylist, Brett Fahlgren, and Penfolds Chief Winemaker, Peter Gago.

“I am honored to accept the Best Dressed Somm award and am impressed by the collaboration between Penfolds and GQ,” said Ojeda Pons. “I’m inspired every day by fashion and to relate that to wine allows me to be the best at my craft. The attention to detail that is required to be a somm comes from the same standard of being well dressed and presented. Fashion is something I live daily, and just like wine, there is always something to look forward to.” 

From September 3 – 24, Penfolds and GQ hosted an online social media contest encouraging sommeliers, known by today’s modern term “somms,” to submit their best dressed photo nominations on Twitter and Instagram using the hashtag #BestDressedSomm for a chance to win the coveted title. Ojeda Pons out-dressed top finalists Dane Campbell from Musket Room, Dominick Purnomo from Yono’s, Kyle Riddington from Piora, and Yannick Benjamin from University Club, showcasing his somm fashion superiority in the following areas:

  • Appearance and styling of outfit displaying attention to detail, including proper fit and how clothes and accessories work together
  • Styling is pulled together and includes the right accessories, shoes, watch and other details
  • Entrant's styling appears effortless

“What we loved most about A.J. was that his look was effortlessly put together with a real sharp attention to detail,” said Brett Fahlgren, GQ’s Executive Stylist, Publishing. “He’s not afraid to take risks in his styling, and that was a quality the judges really admired.”

In addition to national publicity from the contest, Ojeda Pons will receive a coverage mention in a promotional listing in a future GQ print issue, as well as a private styling session with GQ’s style expert, Brett Fahlgren.

“Last evening’s Best Dressed Somm event was the perfect way to conclude such an exciting campaign,” said DLynn Proctor, Penfolds U.S. Winemaking Ambassador. “Penfolds was proud to crown A.J. as our Best Dressed Somm winner, as well as host a wonderful affair with GQ at the Penfolds House that not only recognized this new age somm community, but also celebrated their individual styles.”

See more photos from the #BestDressedSomm awards