Penfolds Named Most Admired Brand

04 March 2016

Penfolds has been recognised as the ‘World’s Most Admired Wine Brand’ by Drinks International in their annual poll, following a successful year of honours. Almost 200 international industry experts including buyers, sommeliers, wine writers, Masters of Wine, industry experts and wine critics took part in the poll which pits wine brands from all global regions, styles and qualities against each other.

Drinks International’s acknowledgement builds on Penfolds evolving global recognition, including the 'Winery of the Year' award presented to Penfolds for the 25th year in a row by Wine & Spirits magazine in late 2015 – a world first. Last year Penfolds also received the outstanding honour for 1971 Grange, which was named the world’s best wine from the 1970’s by FINE magazine. Recognition continued in 2015 with Penfolds award for the International White Winemaker of the Year, by the International Wine Challenge.