Numbers are at the heart of our wines and Penfolds make certain numbers mean something extraordinary.

The quality and magic of Penfolds is evoked through numbers and we are using numbers as the code to unlock the stories behind the brand.

Explore behind the scenes during the creation of the Numbers Can Be Extraordinary global advertising campaign shot in Paris by renowned and respected luxury brands photographer Maud Rémy Lonvis. It combines breath-taking photography with intriguing facts about the numbers that define Penfolds iconic wines.