Penfolds Max's The Promise Shiraz 2016 Gift

Max Schubert, one of Penfolds winemaking legends would gift his favourite wines to family and friends. A gesture that acknowledged the quality of a wine befitting of life’s special occasions.

This generosity of spirit continues today and is celebrated with this special release of South Australian Shiraz.

When To Drink
Drinking well now, but will improve with time. Peak drinking window now - 2026.
Taste Description

Ruby core with magenta brightness at the rim.

Shameless shiraz fruit generosity … berried brightness.
Blackberry, boysenberry and dark cherry pie.
With air, some cedar and sandalwood spice season the fruit.

Chocolate custard texture assists the palate to expand laterally, creating mouthfeel and viscosity.
Dark cacoa dusting and mention of sweet macaroons … almond-like complexity.
A taut acid spine creates focus, rhubarb succulence and slate-like on the finish.
Powdery tannins and oak provide boundaries for the fruit.

Technical Information

Origin: Multi-regional blend. From premium South Australian Shiraz vineyards.

Maturation: 12 months in French oak (5% new ) and American oak (5% new) hogsheads.

Variety: Shiraz.

Vintage Conditions

The start of the growing season was approximately one week late with budburst and shoot growth relatively even across the regions. Spring and summer were very dry with rainfall well below average. The mild summer and very few heat extremes days ensured the fruit was able to ripen evenly and develop desirable flavours.


The first vintage was in 2014.