Penfolds launches third NFT with BlockBar
6 APRIL 2022
A rare opportunity to own a duo of Penfolds Superblend wines in a limited 6L format.
We are proud to partner with BlockBar, the world’s first direct-to-consumer NFT marketplace for luxury wine and spirits, for our third release.
On Monday 11th April at 10am EST, we will release a rare 2018 Superblend Imperial Duo as two NFTs on BlockBar.com. This highly collectable and one-off drop will be sold as two NFTs to one buyer via auction. Each NFT is tied to an Imperial bottle of 6-litre Penfolds Superblend wine – one 2018 Superblend 802.A Cabernet Shiraz and one 2018 Superblend 802.B Cabernet Shiraz.
Imperial formats are typically reserved for Penfolds museum and Superblend Imperials are not available for public purchase in retail. The two 6-litre bottles of Penfolds Superblend will be auctioned as one drop during a three-day event. Bids can be placed via BlockBar.com and can be made via ETH or Fiat from 10am EST 11th April through 10am EST 13th April.
It marks BlockBar’s first ever wine auction on its platform.
Discover more at Blockbar.com