Penfolds’ Icon and Luxury wines enjoy a remarkable heritage and fascinating evolution, reflecting the extraordinary energy and vision of the Penfolds’ winemakers.
Made from less than 5% of all grapes sourced, these wines are the result of rigorous standards that are the envy of other winemakers and define the Penfolds’ approach to winemaking.
Our Icon and Luxury wines are instantly recognisable among any collection, with a strong, distinctive individual style and a wonderful track record of cellaring performance.
The work and craftsmanship that goes into the production of any new Icon or Luxury wine happens over a number of years and its eventual release is a career defining moment for each Chief Winemaker involved.
Penfolds is proud to acknowledge that these utterly unique Australian wines have set the standard of contemporary winemaking practice.