Max Schubert believed that Penfolds needed wines crafted in the image of his legendary Grange. “Not the same,” said Max, “but similar.” Penfolds had long maintained a system of numbered ‘bins’ in the cellar where the finest wines, often for the exclusive enjoyment of the company’s directors, were stored. Max happily used this system to give clear and well defined identities to the new wines he was planning, starting with the famous Bin 28 of 1959.
The range has grown and evolved since those early days and now includes some of Australia’s most highly sought after wines and their annual release has become one of the most eagerly anticipated in the wine collectors calendar. While there will only ever be one Grange, Max’s conviction that the Penfolds approach of sourcing the best fruit from the finest vineyards to marry regional and varietal character to the distinctive Penfolds style, maintaining an unwaveringly high level of quality, lives on in the impressive range of Bin wines. Many of these wines have long and proud histories, while others are newer adherents to that same ideal, but all of them share one thing in common. They are all classically Penfolds.