Penfolds has been awarded 'Best Launch' for the acclaimed Ampoule project at The Drinks Business Awards 2013, held at the London International Wine Fair this week.
Edging ahead of five other entries to take the award, the Ampoule project was praised by the judges as “edgy” and even “quite brave”, with the launch being hailed as one which “lifts the wine trade out of its comfort zone.”
With a reputation for innovation and experimentation, Penfolds unveiled the twelve limited edition glass ampoules last June. A completely unique format, the hand-blown glass ampoules provide an ideal wine environment and a bespoke glass plumb-bob that suspends the ampoule within a wooden Jarrah cabinet.
Officially released at a launch event in Moscow, Russia last June, Penfolds received an overwhelming, international response and each of the twelve limited edition glass Ampoules has been committed or sold.
View full press release here.